What is Link Building and Why Does it Matter?
To survive in the online world nowadays, you need to be good at both on-page and off-page SEO. You do that by implementing high-quality strategies. With more people and businesses online every day, ranking is more competitive, and it takes more effort to get that positive impact every website wants.
What is Link Building?
Link building (also called backlinking) is the process of getting hyperlinks from a different website to your site. Search engines like Google or Yahoo use these links from sites all over the web as a measurement of website and page quality. They crawl the links on your site and links between sites to get an accurate reading on your site’s authority.
Sites with more and higher quality backlinks will rank higher in the eyes of the search engines. Having more backlinks tells the search engines your site is worth keeping an eye on, ranking it higher, and allowing more traffic.
What Makes Link Building Important for SEO?
Links are a powerful ranking factor and valuable in improving a website's domain authority. Securing a link on another website gives another audience direct access to your website and can pass referral traffic. The biggest benefit of link building is that it brings up your site’s value in the eyes of search engines. Today, the need for high quality, relevance, and authenticity links has never been more critical.
How do Links Affect Ranking?
Links are one of many ranking factors that search engines use and are one of the most important ones. When a web page has multiple incoming links, Google (and other search engines) will see this as a positive indication that the pages have relevance and credibility. They are all good things that will help your rank rise. But remember, not all links carry the same weight.
When Google came out with the Google Penguin update on April 24, 2012, which was designed to penalize websites with bad link-building techniques, it aggressively started hurting all the websites performing low-quality link-building techniques. These days, you need to have a high-quality link to get anywhere in the rank system. This makes the planning and execution of a link building strategy more difficult, but it will guard you against being penalized in the future.
Why Should Businesses Have a Link Building Strategy?
Link-building is a crucial part of not only the e-commerce world's success, but also brick and mortar retailers and service providers, B2B, and SAAS companies. That is because links are a core-ranking factor in Google's algorithm for SEO (search engine optimization). Online businesses rely solely on the traffic to their websites because, for them to generate any sales, they need to have an audience. While companies that do business online and offline don’t get all of their customers online, the ever increasing digital world makes improving your online presence a necessity.
What Percentage of Businesses are Online, and What Are Their Growth Trends?
In 2020, we saw over 80 percent of consumers across the globe shopping online. In 2021 there were between 12 and 24 million online businesses with over 2.14 billion global online shoppers. Bringing in $870.8 billion just in 2021. This is only going to continue growing, so starting or improving your online strategy is vital.
When people look at a business for a service or product, the most common way is in the search engine. You can find the exact thing you have in mind by simply putting in the right keywords. Outranking your competitors on these keywords is very important, which is why you need an effective backlink strategy.
What is an effective backlink strategy?
There are many important steps to an effective backlink strategy, and any SEO needs to have their finger on the pulse of the changes that must be implemented to continue dominating search rankings. Getting caught off-guard and penalized by algorithm changes can have long-lasting effects on your business.
Initial backlink analysis
Backlink analysis thoroughly evaluates the number and quality of websites linking to your domain or a specific piece of content. Also, a comprehensive review of website backlinks to analyze website performance and identify issues that may affect SERPs.
Identifying quality backlinks
Whenever analyzing sites that give backlinks, check whether Google indexes their pages. To identify backlinks, you have to look up the URL in the search engine to see if the pages come up in the search results. If the page isn't indexed, the backlink won't contribute to your rankings in the SERPs (search engine result pages).
Manual outreach
Manual outreach is the process of link building and reaching out to other prospects to expand a company's SEO efforts. Many companies will hire a link-building agency; others use their own resources. Some use a little combination of both. You aren't just going to be able to buy a spot and get ranked high overnight; you have to put in consistent and effective work to outrank your competitors.
RankZoola Link Building Process
Here at Brainspin, we use a manual process guided by SEO best practices and current search engine algorithms executed by our SEO experts. With over ten years of experience in the digital marketing space, we've developed a unique way to efficiently outreach and secure quality backlinks. Our qualified, US-based, in-house writers create content that provides value for the niche relevant websites hosted by our links, which gives us confidence that they will provide long-lasting value.
